Bunts Sangha Mumbai Higher Education Institution's
ANNA LEELA COLLEGE OF COMMERCE & ECONOMICS
SHOBHA JAYARAM SHETTY COLLEGE FOR BMS
SINCE 2008
Knowledge Club is an initiative designed to stimulate activities, impart knowledge, enhance and improve speaking, marketing, presentation and leadership skills in a safe and fun environment. It creates an opportunity for knowledge sharing and transfer, bringing together those with common interests through a number of activities and competitions. These competitions cover a number of key areas such as marketing, finance, R&D, business and technology development and funding which helps in applying their theoretical knowledge in practicality. This club believes , ‘The best way to learn is by doing, and that is how the Knowledge club works’.
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26th July, 2013
KNOWLEDGE CLUB INAUGURATION
Knowledge club was being initiated by the BMS department. The event was inaugurated with the lighting of the lamp by the judges of the event viz. Chief co-coordinator Prof. Susan Alex, BMM coordinator Prof Rinkesh Chedda and Prof Aman Singh.
The inauguration ceremony was followed by giving a video depicting the spirit of Mumbai, a tribute to the victims of the 26th July 2005 floods in Mumbai.
“Talk of the town” the first event of by the Knowledge Club, is an unique elocution competition wherein participation was from all the courses. The 24 participants spoke on various predetermined topics. The topics were as follows:-
1. Uttrakhand disaster: Manmade or natural
2. Should movies glorify stalking
3. Women and domestic abuse
4. Weakening of Indian Rupee
5. Election 2014
28th September, 2013.
Dispute over thoughts- A Debate competition
The Intra-collegiate debate competition organized by the knowledge club was held in the Room no. 407 The competition gave students an opportunity to test their argumentative, questioning and reputing skills.
The debate emphatically aimed at helping our students to appreciate the ‘pros and cons’ of some practices among them that can debilitate their intended goals. Therefore, the debate was contested among 16 students with the following topics outlined for discourse:
1. TV is a bad influence on today’s generation
2. Peer pressure is more beneficial than harmful
Participants were divided into two 2 teams- team A and team B. All the participants spoke well and followed the norms of the event. In total 2 rounds were conducted – the elimination round and the final round. The Panel of Judges was chaired by Prof. Shibu and Prof. Reshma who adjudged the event.
Knowledge Club
6th January 2014
The Power of TV Commercial
Advertising is a paid form of non-personal presentation and promotion of products, services and ideas by an identified sponsor.
Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign. TV still remains the front-running format for the delivery of marketing messages, keeping this thought in mind, the participants were asked to make a TV commercial, in which they themselves were the actors, editors and directors of their product or service, which helped them to get an idea of what goes in making of an advertisement. There were 5 groups in all who participated. Participants were judged on the basis of creativity, clarity of message and the concept.
The event which took place in room no. 407 began with welcoming the guests of honor Principal Dr. K.S Cheema and Chief Co-ordinator Prof. Prashant Shinde and judges Prof. Aniket J.Gupta and Prof. Nitya Banerjee followed by words of encouragement and motivation by Principal Dr. K.S Cheema which moved on with viewing the advertisements and finally concluded with vote of thanks.
21st August, 2013
MAGIC IN WINDOW DISPLAY
Retail design might not be talked about much but there's a lot that goes into making a store visually appealing for a shopper. Changing a window display and the impact it has on visitor behavior is now a measurable event. When you understand what actions visitors take in response to your window display it’s then possible to assess the impact on sales. Thus to explain, how important is window display a competition was held. Participation was from all streams wherein 9 teams participated in all. Each team was allotted a cubicle to design their window in the most attractive manner on the themes like clothes, sport products, music, jewellery/accessories and cosmetics & hair styling products. Participants were judged on the basis of their creativity, use of space and display of products.