Bunts Sangha Mumbai Higher Education Institution's
ANNA LEELA COLLEGE OF COMMERCE & ECONOMICS
SHOBHA JAYARAM SHETTY COLLEGE FOR BMS
SINCE 2008


Bachelors of Mass Media
Course composition of the three year itegrated BMM DEGREE COURSE (3 Years Degree Course) (Total 6 Semesters, 2 Semesters per year). This is three year’s degree course of the University of Mumbai giving scope in specialization in the field of Madia And admissions to the course will be conducted as per the guidelines and schedule announced by the University of Mumbal.
BMM houses some of the best creative minds who will be the future actors, journalists, designers, ad and film-makers. Students enter this course with merit, passion and dreams. Creativity is not just the way they like to think, it’s the way they like to live. BMM gives students ample opportunities to learn and excel in their area of choice, after exploring all facets of media. After all, creativity is inventing, experimenting, growing, taking our risks, bending rules, making mistakes, and creating a new path and having fun. The BMM programme ensures that you do it all! This unique course is about lectures, presentations, projects, performances and festivals, which constantly test the skill, patience and talent of the student. No matter where they go in the future, they would never forget that they were an ANNA LEELA- BMM STUDENT because it was not just a knowledge acquiring exercise but a life alternating experience.
Media has perhaps played the most powerful role in history, politics, economics & society. It is not limited being a tool of communication anymore. In our present day world, media- broadcast and print media in particular, are considered mainly to be entities that reflect the face of the society as it exists today. Since it has a vital role to play it's our fundamental responsibility as academicians to equip students with its various forms like print, radio, television, cinema, internet etc.
The course promotes the freedom of thought & expression. We at ANNA LEELA, aspire to promote originality, creativity, commitment, dedication & passion in our media students. The BMM student will be educated in an in-depth study of media & its powers & responsibility & thus encouraged to excel. So that students would understand the process of making every voice heard, every image seen & every opinion counted.
We intend to conceive it by developing fundamental human skills of oral presentation, lucid writing skills, critical thinking, motivation & supporting social structure.
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Uses basic principles of advertising, marketing, journalism to enable students to understand their surroundings.
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Integrates practical aspects of theory learned by industry interactions in form of guest lectures, summer internships, field visits, live projects etc
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Develops communication, presentation skills, creativity thorough seminars & workshops.
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Continuously encourages faculty training & enhancement activities.
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Guest Faculty from Management Institutes & the Industry.